The Whoop Manifesto
We are artists. We are architects. We are mirrors. We are makers.
More than a studio. We are a signal.
A signal to the future that stories still matter.
We work with artists who are inventors, coders who are poets, and creators who believe that technology should amplify—not replace—what makes us human.
We don’t surface ideas. We surface truths.
We live at the edge of code and canvas, of data and dreams.
We believe humanity is not something to be preserved in amber—but expressed, extended, and elevated through story.
Technology is not our master. Nor our muse.
It is a medium—like clay, like charcoal, like chorus.
A medium with magnitude. One that shapes as it’s shaped.
We take it seriously. And playfully.
We build new myths. Not to escape reality, but to make sense of it.
Not to digitize the soul—but to explore the soul in digital light.
Humanity isn’t disappearing.
It’s evolving.
And in a world of algorithms, synthetic voices, and machine-made dreams—our role as storytellers has never been more vital.
We believe stories shape systems.
That artists can guide innovation.
That culture is upstream of policy.
We imagine, provoke, and publish stories that shape the future.
We are a think tank for artists, theorists, and technologists.
We believe that culture is upstream of policy, and that storytelling is a form of systems design.
Our work does not begin with code or canvas. It begins with questions.
What does it mean to be human in an age of machines?
Who decides the values encoded into our tools?
Can a story redirect the course of innovation?
At Whoop Studios, we convene creators across disciplines to explore the cultural, ethical, and emotional impact of emerging technologies.
We treat AI, robotics, and immersive media not as novelties—but as myth-making machines.
Our output is not just art. It is insight.
We publish.
Essays, briefings, visual experiments, speculative fictions.
Each one is a provocation: not just what is, but what if.
We host.
Gatherings, salons, and summits.
Spaces where ideas are shared across silos and futures are prototyped in public.
We support.
Fellows and residents who are exploring bold, boundary-crossing work—across sectors, mediums, and ideologies.
We do not exist to predict the future.
We exist to make it more human.